If you think about it deeply, Apple is a bad name for high-tech products, Mercedes has nothing to do with an industrial line building powerful engines, Coca-Cola begins with the name of an illegal drug, Radiohead is the strangest name for a band and so on and so forth.
Your brand is an attitude, not a name.
Build your name around your brand, not your brand around your name Many companies make the mistake of choosing a catchy name first and then trying to fit their brand identity around it. However, this approach can result in a disjointed brand image that confuses customers. Instead, focus first on defining your brand's core values, mission and vision. Your name should be a natural extension of this identity.
But what happens? As time goes on we stop thinking about names and think about brands.
A great name often tells a story. It can give clues about the brand's origins, the problem it solves or the promise it offers.
Don't let the name keep you up at night, worry more about building the brand and reputation around it.
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