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Writer's pictureAdrian Oliva

Stop making logos!


Logos and branding

Let’s get one thing straight: slapping a logo on something does not a brand make.


Sure, logos are the shiny front doors of your business, but what good is a pretty door without a house behind it? A brand is so much more than just a pretty picture; it’s the full-on personality, the soul of your business. It’s what makes people fall in love with you, stay loyal, and tell all their friends about you.


Building a brand is like putting together a puzzle where every piece—every interaction, every post, every email—is part of a bigger picture that shows who you are and why you’re worth remembering. It’s about crafting an experience that people actually want to be a part of. It’s about making promises and then keeping them, every single time.


So, why don’t we just crank out logos all day? Because we’re not here to play it safe or keep things superficial. We’re here to dig deep and uncover what makes you, you. We build brands that have heart, brands that leave a mark, brands that are way more than just a name or a symbol.


In a world where everyone’s trying to stand out, a strong brand isn’t just a bonus; it’s your secret weapon. It’s what separates the memorable from the forgettable, the loved from the overlooked. So forget about just a logo—let’s create something bigger, something that’s got a vibe, a voice, and a vision.



Because at the end of the day, it's not just about being seen; it's about being remembered.

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