Summary
15 years of experience in shaping visual identities for renowned brands, concepts, and 360-degree campaigns from scratch. Innovative in using technology in combination with marketing and advertising, with a good eye for emerging trends.

 

Dedicated to creating compelling narratives that seamlessly integrate cutting-edge technologies with classic ones. Recognized for driving professional brand strategies and fostering a collaborative team environment.

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Education
Master’s Degree in Graphic Design
University of San Carlos de Guatemala (USAC) - 2012
Thesis: "Creating Creative Concepts" - 2013

Bachelor’s Degree in Advertising
University of San Carlos de Guatemala - 2014

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Professional Experience

The Ad-Company
Guatemala City - 2000-2008
Graphic Designer / Creative Jr.

• Graphic design for printed media

• First digital posts

• Final print settings

 

Pow Productions
Norway - 2008-2010
Creative / Graphic Designer

• Conceptualization and graphic design

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Publicentro Lowe
Guatemala City - 2010-2014
Creative / Designer

• Conceptualization of advertising campaigns

• Graphic design

• TV and radio direction

 

McCann Ericsson
Budapest - 2010-2011
Associate Creative Director

• Conceptualization of advertising campaigns

• Graphic design

• BTL, ATL

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McCann Ericsson
Guatemala - 2010-2012
Associate Creative Director

• Co-general director

• Conceptualization of advertising campaigns

• Branding

• TV, radio, ATL, BTL, digital, analytics

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Hammer Agency
Budapest - 2012-2016
Creative Director

• Assistant Creative Director

• Conceptualization of advertising campaigns

• Branding

• TV, radio, ATL, BTL, digital

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Milagro & Partners
Guatemala City - 2016-2020
General Creative Director

• Manager

• Account director

• Conceptualization of advertising campaigns

• Branding

• TV, radio, ATL, BTL, digital, analytics

• Online B2B and B2C ads

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Freelance Consultant
2020 - Present
Personal Consulting / Branding / Brand Concept / Web-App-AR Developer / Book Publisher